MiMedia Secures New Global OEM Partner with Coolpad
ArcStone Financial Pulse | May 22, 2025
Category: Connected Devices & Platform SaaS
MiMedia Holdings Inc. (TSXV: MIM) has announced a global distribution agreement with smartphone manufacturer Coolpad, marking its third OEM partner win in the past 18 months. The agreement sets the stage for MiMedia’s platform to be integrated as the native media gallery on up to 5 million Android smartphone devices over a two-year period, reinforcing the company’s traction in embedding its consumer cloud solution across global mobile channels.
Coolpad: Scale and Predictability
Founded in 1993 and headquartered in Shenzhen, Coolpad is a long-standing player in the mobile device ecosystem, with manufacturing operations and distribution into Tier 1, 2, and 3 markets worldwide. With a track record of scale and consistency, Coolpad offers a degree of predictability that aligns well with MiMedia’s OEM-based revenue model. The partnership enhances MiMedia’s ability to integrate at the firmware level—delivering its cloud platform natively to end users at scale.
Expanding OEM Penetration
Coolpad joins Orbic and Schok as the latest addition to MiMedia’s roster of mobile device partners. Collectively, these deals represent meaningful progress in MiMedia’s strategy to grow through embedded partnerships rather than direct retail acquisition. MiMedia’s offering includes personal cloud backup, media management, and content re-engagement tools—all pre-installed and activated through device distribution agreements.
This OEM-centric go-to-market model gives MiMedia access to global end users while shifting customer acquisition costs upstream to device manufacturers. As each integration is rolled out, MiMedia benefits from recurring SaaS revenue tied to device-level engagement and data storage demand.
ArcStone View
The Coolpad agreement is a strategically consistent move that further validates MiMedia’s embedded software model. Rather than competing in saturated app marketplaces, the company is aligning itself with OEMs to build a recurring, software-led revenue stream at the infrastructure level of the Android ecosystem. As additional partners are added and devices go live, the visibility of this model should increase across institutional channels.
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ArcStone Financial Pulse Team
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