NextTrip Appoints Travel Technology Veteran Brad Buice as CTO, Expands Media Sales Team
Overview
NextTrip, Inc. announced the appointment of Brad Buice as Chief Technology Officer, effective May 12, 2026. Buice brings more than 30 years of experience in enterprise technology, digital transformation, and large-scale platform integration across the global travel industry.
The company also announced the hiring of four additional travel advertising sales executives to accelerate media monetization across its portfolio of travel media properties, which collectively reach approximately 80 countries and an expected 250 million viewers in 2026.
Key Highlights
- Brad Buice appointed Chief Technology Officer, bringing 30+ years of travel technology leadership
- Previously held senior roles at Trisept Solutions, Apple Leisure Group, and Hyatt Corporation, where he played a key role in integrating and modernizing global travel systems following Hyatt’s acquisition of Apple Leisure Group and Trisept
- Recently completed a certificate in Applied Agentic AI for Organizational Transformation at MIT
- Four additional travel advertising sales executives hired to expand media monetization
- NextTrip’s media properties reach approximately 80 countries with an expected 250 million viewers in 2026
- VAX VacationAccess platform connects over 100,000 travel advisors with more than 50 travel suppliers
Strategic Context
According to CEO Bill Kerby, “Brad’s deep experience across travel technology, platform integration, and advisor ecosystems makes him a strong addition to our leadership team.” Kerby added that the company is “making targeted investments on the media monetization side.”
Buice will oversee the continued scaling of NextTrip’s NXT2.0 booking platform, the expansion of its media-to-commerce ecosystem, and the deployment of next-generation Agentic AI solutions across its JOURNY platform and Travel Magazine Pro™ advisor network. According to Buice, “NextTrip is building a differentiated platform at the intersection of media, technology, and commerce.”
Platform Ecosystem
- NXT2.0: booking engine technology platform providing travel distributors access to inventory
- JOURNY, GoUSA TV, JOURNY.tv: streaming FAST platform and media distribution across approximately 80 countries
- Travel Magazine Pro™, TravelMagazine.com, Five Star Alliance: travel content and advisor tools
- VAX VacationAccess: connections to 100,000+ travel advisors and 50+ travel suppliers
- TA Pipeline, PayDlay: additional platform components in the NextTrip ecosystem
What to Watch Next
- Integration of Agentic AI capabilities across JOURNY and Travel Magazine Pro platforms under Buice’s leadership
- Media monetization growth following the expansion of the sales team
- Continued scaling of the NXT2.0 booking platform
About NextTrip, Inc.
NextTrip, Inc. (NASDAQ: NTRP) is a travel technology company operating at the intersection of media, technology, and commerce. The company’s ecosystem includes the NXT2.0 booking engine, the JOURNY streaming FAST platform, Travel Magazine Pro™ advisor network, GoUSA TV, Five Star Alliance, and the VAX VacationAccess platform connecting over 100,000 travel advisors with more than 50 travel suppliers. The company was formerly known as Sigma Additive Solutions, Inc. and changed its name to NextTrip, Inc. in March 2024.
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