Prospect Markets Goes Live in the United States, Commencing Commercial Operations on Its Sports-Native Prediction Markets Platform
TSXV: MKT | OTCQB: MKTSF
Overview
Prospect Prediction Markets Inc. announced that its sports-native prediction markets platform is now live in the United States, according to the company. Starting the day of the announcement, eligible U.S. customers can open an account, fund it, and trade event contracts, which the company described as marking its transition from build to commercial operations. The company stated that the launch arrives during the fall sports calendar, with the NFL and college football seasons in full swing and the NBA, college basketball and NHL seasons underway.
"Today, Prospect is live," said Johnny Chen, Founder and Chief Executive Officer of Prospect Markets. "Our mission from day one has been to make every sports moment tradable, and starting today, eligible sports fans across the United States can do exactly that, on a platform built for the way they actually watch. We've built more than a transactional interface: we've built intelligence and context around every trade, bringing the tools traders know from equities and options to sports. With the launch behind us, our focus turns to scale: growing our user base, expanding our markets, and establishing Prospect as the sports-native platform in prediction markets."
Key Highlights
- Eligible U.S. customers can now trade event contracts at prospectmarkets.com, according to the company.
- The commercial launch follows an invitation-only "soft launch" that began in Sep 2026, during which the company stated it validated account registration, identity verification, geolocation, funding, market discovery, order entry, settlement, withdrawals, and customer support under live conditions.
- Customers are introduced to Foris DAX FCM, LLC (d/b/a Crypto.com FCM) by Prospect Brokerage USA LLC, an introducing broker registered with the CFTC and a member of the NFA, according to the company.
- Event contracts are derivatives products listed and priced on, and cleared by, North American Derivatives Exchange, Inc. d/b/a Crypto.com | Derivatives North America ("CDNA"), a CFTC-regulated exchange and clearinghouse, according to the company.
- According to the company, U.S. prediction market volume reached $120.73 billion in October 2026, up 64.1% from $73.58 billion in September, citing DeFi Rate's analysis of trading activity across eight exchanges.
- The company noted that combined monthly trading volume on the sector's two largest platforms more than doubled between May and July 2026, driven largely by sports, and that sports trading volume on those platforms in the first quarter of 2026 was roughly on par with the approximately US$40 billion wagered at legal U.S. sportsbooks over the same period.
- According to the company, combined weekly volume across the two platforms reached a record US$22.2 billion in October 2026, driven by NFL and college football.
Platform and Operational Context
According to the company, general-purpose prediction platforms treat sports as one category among many, while Prospect is built natively for sports from the ground up, with every element of the platform designed around how fans actually follow live sports. The company stated that at the core of the experience is a data-rich, second-screen interface that puts real-time information, context, and markets in front of fans as the action unfolds, turning every sports moment, from the opening whistle to the final result, into a live, tradable market. The company also stated that, from the world's largest leagues to the niche competitions that mainstream platforms overlook, Prospect is built to serve passionate fan communities across the full breadth of sport.
Important Disclosures
- Restrictions and eligibility requirements apply; the platform is not available in all states, and customers must be 18 or older and a U.S. resident, according to the company.
- Trading event contracts involves significant risk and is not appropriate for everyone, and by trading, customers risk losing their cost to enter any transaction, including fees, according to the company.
- Live data is for informational purposes only and may be delayed or incorrect, according to the company.
- No event contract has been endorsed by any sports league or association, any association participant, or any individual in any association, according to the company.
What to Watch Next
- The company's focus following the launch is on growing its user base, expanding its markets, and establishing Prospect as the sports-native platform in prediction markets, according to the company.
- The company's forward-looking statements reference the expansion of its market offering across additional sports and competitions and the availability and timing of mobile applications.
- The company's forward-looking statements also reference the expectation that the platform will begin contributing revenue, along with the timing thereof.
About Prospect Markets
Prospect Markets is the prediction market platform built natively for sports. From the world's largest leagues to niche competitions, Prospect turns every sports moment into a tradable market. Fans trade peer-to-peer on outcomes using real-time data from our second-screen experience which transforms passive viewership into active market participation.
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