Safe Supply Appoints Industry Veteran Geoff Benic as CEO to Drive Commercial Execution Across Health Innovation Portfolio
Safe Supply Streaming Co. Ltd. (CSE: SPLY)(OTCQB: SSPLF)(FSE: QM4) (“Safe Supply” or the “Company”), a publicly listed leading developer of drug testing and harm reduction technologies, has appointed seasoned executive Geoff Benic as Chief Executive Officer, signalling a renewed focus on scaling its commercial footprint and operational alignment across subsidiaries.
Strategic Transition Marks New Era of Execution and Market Expansion
The leadership transition sees Mr. Benic formally take the helm following the departure of Bill Panagiotakopoulos, who guided the Company through its foundational years and early-stage growth. As the original architect of Safe Supply’s strategic blueprint, Panagiotakopoulos exits with the Company now poised for an execution-driven next chapter.
Mr. Benic's prior leadership of Safety Strips Tech Corp., a core Safe Supply subsidiary specialising in next-generation drug screening and public health technologies, made him a natural candidate to unify operational strategy at the parent company level. The internal elevation underscores the Company’s intent to accelerate go-to-market initiatives and integrate core verticals under experienced leadership.
Proven Track Record in Regulated and Growth Markets
Mr. Benic brings over two decades of executive leadership across healthcare logistics, consumer goods, and regulated industries. He was instrumental in building Grocery Gateway into one of Canada’s most recognised e-commerce brands and later founded Sofilia Logistics Group Inc., which expanded nationally through strategic consolidation.
Most notably, Benic served as CEO of Aleafia Health Inc. (OTCQB: ALEAF) from 2018 to 2022, during which time he led significant capital raises and oversaw public market growth initiatives in the medical cannabis sector. His experience navigating capital markets, scaling distribution infrastructure, and structuring acquisition-led growth aligns directly with Safe Supply’s evolving mandate.
Aligning Capital with Innovation in Health & Wellness
Safe Supply has steadily built a diverse portfolio targeting sectors including mental health, diagnostics, harm reduction, and data-enabled health technologies. With the appointment of Benic, the Company aims to streamline leadership across its holdings and unlock synergies between its operating companies and capital allocation strategy.
ArcStone’s View
The appointment of Geoff Benic is a significant step for Safe Supply. With a track record of building companies at scale and navigating public markets, Benic brings the toolkit Safe Supply needs to convert its innovation-led thesis into shareholder value.
The Company’s broad exposure to socially relevant and scientifically validated verticals, such as harm reduction tech and wellness diagnostics, offers a differentiated growth story in the public markets. What will be critical moving forward is the Company’s ability to prioritise high-return initiatives and deploy capital with discipline.
In a landscape where investor scrutiny is high and impact-driven models are increasingly favoured, Safe Supply's strengthened leadership and integrated approach position it well to attract institutional interest and build lasting value.
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ArcStone Financial Pulse Team
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